We’re absolutely stoked to announce pro-surfer Jack Robinson as a new
part-owner and brand ambassador for Gage.
Jack is a WA-grown pro-surfer, currently ranked Australia’s #1
professional surfer on the World Surf League, and last year finished 3rd in the world,
narrowly missing out on the world title in the final showdown.
Gage Roads and the ocean have always been closely linked. It was our love of good beer and epic times out on the water that inspired our brewery. To now be able to link two WA icons and come together with a legend like Jack is next level for us.
The partnership will see Jack and Gage collaborate over content, with a new national outdoor ad campaign launching this summer highlighting some of Jack’s work. Later in the year, Jack and the Gage crew will get together for an epic surf trip to one of the country’s most remote surfing locations.
Jack says he’s proud to be part of the Gage team. “I’m really excited to come together with Gage Roads for 2023 and beyond. This is far more than sponsorship, with Gage bringing me into the fold as a part-owner of the brewery. For them to back me to that extent is truly epic and shows their love for surfing and its community.
“While Gage is all about good beers and good times, they’re also committed to surf
community and the environment. They’ve long backed surf events like Single Fin Festival
in Burleigh, and the Whalebone Classic in WA. Outside of that, Gage runs regular beach
cleans across the country with environmental group Tangaroa Blue. I’m proud to be part
of the Gage crew,” says Jack.
Aaron Heary, Gage Roads Head of Brand and Strategy (and a passionate surfer)
is pretty stoked about the deal. “We’ve always been involved with the surf community, whether it’s been sponsoring
events or getting in the water ourselves. So, to be able to get behind Jack, and help him
give it a real shake in 2023 is epic.
”Initially discussions with Jack revolved around a more traditional sponsorship deal, but
after sharing a few beers together down at Gage Roads Freo last year we both got
pretty excited about how a longer term partnership might work, and so taking some
ownership in the parent company Good Drinks Australia (ASX:GDA) made a lot of sense.”
Last year was massive for Robinson, a Margaret River local, finishing third in the WSL
title race with back-to-back wins at the Margaret River Pro and Quicksilver Pro G-Land.
Cheers to plenty of good waves and good brews to come!