Investor Info | Gage Roads Brew Co.

Gage Roads Brew Co.

Investor Info

It all began in 2002…

When a handful of passionate craft beer lovers, lead by brothers John and Bill Hoedemaker, set out to establish WA’s next great craft brewery. Passionate West Coasters, they named their brewery after the strip of ocean that separates Fremantle and Rottnest Island off the coast of Western Australia. It’s a place you can relax, escape, explore or seek out adventure. And what an adventure they were about to embark on…

At the time, establishing a craft brewery in a market dominated by huge players may have seemed like commercial madness to some, but the team at Gage Roads knew that by staying true to its ‘Brewed by Fussy Bastards’ ethos, success would follow.

Almost 14 years on and that founding team and Gage Roads looks very different. Founding partner John Hoedemaker is now Managing Director; inaugural member of the brewing team – Aaron Heary – is Brew Chief and Chief Operating Officer. The handful of staff that brought Gage Roads to life has grown to a team of more than 40 passionate and dedicated craft beer lovers.

But that’s not all that’s changed. The brewing landscape in Australia is in a process of rapid evolution. The once total dominance of lager styles is waning, whilst the craft beer market continues to go from strength to strength.   Australian drinkers are mirroring their counterparts abroad in abandoning the status quo in search of new drinking horizons. Craft beer in all its variants has captured the attention of consumers across the country, and their thirst for new styles is limited only by the imagination of brewers.

The changing demands of Australian beer drinkers have served Gage Roads well. The original second-hand brewing equipment has been replaced with new state-of-the-art, industry leading plant. What once was a small, independent Western Australia brewery has grown to become one of the largest independent brewers in Australia. Whilst the equipment has changed, and beer styles have come and gone, two things have remained: an unbridled creative spirit, and an obsession with quality.

In 2015 the Gage Roads executed a comprehensive refresh of its core craft beers, adding three new beers to it’s year-round lineup. The refresh proved to be extremely successful, with increased sales now making Gage Roads one of the largest craft brewers in Australia. On the back of this sales success, the team announced that in 2016 that it would execute a 5 year strategy to enter untapped independent and on-premise markets nationally.

Beer drinkers of the future will have plenty to celebrate. The monolithic incumbents are tough competition, but Gage Roads is in no doubt of the power of craft beer to continue to capture the attention of an increasingly sophisticated beer drinking public. The growth in demand for craft beer will remain strong, and with its obsession with quality and willingness to push the boundaries, Gage Roads Brewing Co is poised to reap the benefits.


Ian Olson


Non-Executive Chairman, appointed 12 November 2007

An experienced Chartered Accountant, Ian Olson brings extensive knowledge in corporate advisory, audit and assurance to the Board.  Mr Olson is a professional public company director with a 25-year career in finance and the capital markets. Ian is also the Managing Director of Pointerra Limited, a Non-Executive Director of Threat Protect Australia and former executive chairman of WKC Spatial.  Prior to his involvement in WKC Spatial, Ian was Managing Partner of PKF Chartered Accountants in Western Australia.

Other current public directorships – Managing Director of Pointerra Limited, Non-Executive Director of Threat Protect Australia

Special responsibilities – Chairman of the Board, Chairman of the Remuneration Committee, member of the Audit and Remuneration Committee.

Graeme Wood

Non-Executive Director, appointed 5 April 2017

Mr Wood has significant experience as a senior executive with both Foster’s Australia and Treasury Wine Estate.  He spent 18 years at Foster’s Australia – including as General Manager of Sales at Matilda Bay Brewing Company – where he developed a deep knowledge of the beer landscape in Australia.  More recently, he spent four years at Treasury Wine Estates as Regional Manager responsible for WA, SA and NT, further enhancing his liquor retail experience.

Graeme also served as CEO of the Western Australian Cricket Association (WACA) between 2007 and 2011 and was a member of the Australian Cricket team, playing 59 Test matches and 83 One-Day-Internationals for Australia between 1978 and 1989.

Other current public directorships – None

Special responsibilities – None


John Hoedemaker


Managing Director, appointed 17 August 2011

John is a founding Shareholder and Director of Gage Roads. He has played a key role in developing the brewery from start up and achieving profitability by developing and implementing targeted growth and cost reduction strategies for the business. John has an acute understanding of both the Company’s operational needs and financial requirements. John is responsible for the strategic planning, leadership and management of the Company. Prior to his involvement with Gage Roads, John  co-owned and managed of a successful building products manufacturing business, Architectural & Structural Adhesives (WA), which he helped grow from a start-up operation through to a trade sale to a multinational conglomerate.

Other current public directorships – none

Special responsibilities – member of the Audit Committee


Robert Gould


Non-Executive, appointed 12 November 2007

Robert Gould has held a number of roles in finance and the management and guidance of start-up, early stage and fast growing companies. His experience includes international mergers and acquisition activity and management of a venture capital fund with $113 million under management. Robert was a seed capital investor in Gage Roads and is currently a Director and Shareholder of Javelin Partners Pty Ltd, a private equity advisory business.

Other current public directorships – none

Special responsibilities – Chairman of the Audit Committee, member of the Remuneration Committee


Marcel Brandenburg


Chief Financial Officer

Marcel joined the Company in October 2011 in the capacity of Financial Controller. He was appointed Chief Financial Officer on 30 June 2014. He has extensive experience in dealing with ASX-listed companies, having spent a significant part of his career auditing publicly listed entities. As a Chartered Accountant and Chartered Company Secretary, he has an excellent understanding of financial markets, market compliance and regulations. Marcel has also previously held company secretarial roles in a number of unlisted companies.

Other current public directorships – none

Special responsibilities – Chief Financial Officer, Company Secretary


John Hoedemaker


Managing Director


Marcel Brandenburg


Chief Financial Officer & Company Secretary


Aaron Heary


Chief Operating Officer

Experience and expertise – Aaron Heary has been appointed Chief Operating Officer (COO) of the Company effective 1 July 2014. Aaron has been with the business for 10 years, commencing as a Brewer during the Company’s start up stage in 2004 and quickly advancing to become Head Brewer and then General Manager of Operations in 2009. Aaron has been brewing professionally for 14 years, receiving his Diploma in Brewing qualifications through the Institute of Brewing and Distilling London. He has received a Master of Business Administration from the Curtin Graduate School of Business. Aaron is well respected within the brewing industry and as a qualified beer judge has been invited to adjudicate at the Australian International Beer Awards Melbourne, The Sydney Royal Beer and Cider Show, and the Perth Royal Beer Show where he contributes as a member of the Beer Committee and has been a tasting panel leader for 2 years.


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